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About US

Our Journey

2017

All About Music launched its debut edition in Mumbai with 650+ attendees and four regional preview city tours. The vision: to connect the dots across India’s fragmented music ecosystem. It featured iconic voices like Arijit Singh, Raftaar, Vishal Dadlani, Amit Trivedi, and Sunidhi Chauhan, setting the tone for a platform that brings together creators, executives, and entrepreneurs under one roof.

2017

All About Music launched its debut edition in Mumbai with 650+ attendees and four regional preview city tours. The vision: to connect the dots across India’s fragmented music ecosystem. It featured iconic voices like Arijit Singh, Raftaar, Vishal Dadlani, Amit Trivedi, and Sunidhi Chauhan, setting the tone for a platform that brings together creators, executives, and entrepreneurs under one roof.

2018 – 2019

The conference expanded its regional footprint to 11 cities, amplifying voices from every corner of India. Attendance grew to over 2,000 at the main Mumbai event. This phase introduced a wider lens—bringing together not only artists, labels but also key figures from the business and tech side of the industry. Industry leaders like Bhushan Kumar (T-Series), Shridhar Subramaniam (Sony Music), Devraj Sanyal (UMG), Priyanka Khimani and artists like DIVINE, Benny Dayal, Emiway Bantai, Mohit Chauhan joined the conversation, alongside international voices like Bob Lefsetz, Bob Ezrin, and Eric Baptiste to name a few.

2020 – 2021

In response to the global pandemic, AAM went fully virtual, reaching over 10,000 delegates from around the world. These editions continued to break ground with conversations around streaming, publishing, rights, and the future of music, featuring speakers such as Will Page, Ilaiyaraaja, Guru Randhawa and Scooter Braun. 13 regionally–focused spotlights were curated, each delving deep into the rich musical landscapes, cultural nuances, and industry dynamics of diverse territories.

2020 – 2021

In response to the global pandemic, AAM went fully virtual, reaching over 10,000 delegates from around the world. These editions continued to break ground with conversations around streaming, publishing, rights, and the future of music, featuring speakers such as Will Page, Ilaiyaraaja, Guru Randhawa and Scooter Braun. 13 regionally–focused spotlights were curated, each delving deep into the rich musical landscapes, cultural nuances, and industry dynamics of diverse territories.

2022 – 2025

The return to on-ground gatherings reignited the conference’s immersive experience. With 3,000+ attendees each year, the stage has continued to spotlight some of the most influential voices in music from A.R. Rahman, Lyor Cohen (YouTube), and Badshah to Shreya Ghoshal, Sid Sriram, Padma Shri Adnan Sami, and Papon. Across these editions, All About Music has dived deep into themes shaping the industry today from cross-border collaborations and the rise of regional music to the creator economy and the business of artistry, cementing its place as India’s definitive music conference.

2025

Now in its 9th edition, this year’s theme, Momentum, celebrates the rise of Indian music and its global relevance. As always, AAM remains India’s definitive B2B music conference, where leaders, innovators, and young creators meet to exchange ideas, build partnerships, and push boundaries.

Impact Highlights

PAST FORMATS

[01]
Keynote
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Industry leaders delivering keynote sessions at All About Music conference
Power-packed sessions led by visionaries like Vikram Mehra (MD, Saregama) and Andreea Gleeson (CEO, TuneCore), setting the tone for where the music industry is headed. From “India’s Global Music Moment” to “Reimagining the Business in the Creator Economy,” our keynotes spark game-changing conversations.
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[02]
Brand stories
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Brand Stories session at All About Music on cultural branding through music
Discover how platforms like Skillbox, Hypothesis, and Control ALT Delete have built cultural credibility through music. From “Branded IPs That Work” to “Storytelling Through Sound,” these sessions offer insights for creators, marketers, and brand leaders alike.
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[03]
In Conversation
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Music icons in a live conversation session at All About Music
Candid and reflective sessions with iconic names such as Bhushan Kumar (T-Series), Devraj Sanyal (Universal Music Group), Sunidhi Chauhan, A.R. Rahman, Badshah, and Hanumankind. These formats reveal personal journeys, creative philosophies, and cultural impact.
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[04]
Masterclass
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Music legend leading a hands-on masterclass at All About Music
Masterclasses are immersive and engaging, led by industry experts like Warren D'Souza, Sunny M.R., and Bob Ezrin. Attendees get to deep dive into composing for cinema, crafting a hit song, and the art of music supervision with master-level clarity.
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[05]
Networking
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Music professionals connecting in a structured networking zone - all about music
AAM’s networking zones are designed to spark meaningful connections whether it’s artist-manager matchmaking or high-speed brand-creator meetings. It’s where conversations turn into collaborations.
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[06]
Panel
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Panel discussion at All About Music with music and film industry leaders
Thought-provoking discussions featuring voices like Mahendra Soni (SVF), Padmanabhan N.S. (Spotify), Alan Meyerson (Embody), Amit Gurbaxani, and Tarsame Mittal. We've facilitated regional music spotlights, global collaborations, streaming, discovery, monetization, IP innovation, brand partnerships, and touring.
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[07]
Pitch
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Where artists get the opportunity to present their songs directly to label heads, music supervisors, and filmmakers—followed by a live feedback session that opens doors to real industry opportunities.
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[08]
Showcase
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Live performance at All About Music Showcase featuring India’s emerging music talents
A celebration of India’s sonic diversity—these performances spotlight rising voices and regional excellence. Attendees experience genre-blurring live sets from artists like Anuv Jain, Kayan, Taba Chake, Dorwin, Armaan Malik, Jasmine Sandlas, and The Dharavi Dream Project.
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[09]
Audience
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