Vishnu Iyer is an A&R leader at Believe with over 18 years of experience across the Indian music industry, spanning artist development, A&R, and the live and recorded music business. At Believe Artist Services, he has played a key role in developing artists including Sanju Rathod and Cheema Y, while working across multiple languages and genres. He currently leads Believe’s Hindi music roster, focused on discovering and nurturing the next generation of artists. A musician himself, Vishnu brings an artist’s perspective to his work, with a strong belief in storytelling and its power to connect artists and audiences.