Siddhartha Roy is the CEO of Hungama Digital Media Entertainment Private Limited, India’s leading digital entertainment company, Siddhartha oversees multiple verticals, including Hungama Music, Hungama Play, and Artist Aloud. He leads Hungama’s consumer and business initiatives across its music, video, publishing and gaming platforms. He has driven significant innovations like Hungama Drive and international expansion. Hungama now serves over 87 million users globally. Previously, he co-founded BigAdda and worked with MTV Networks and Star TV India. Under his visionary leadership, the recent collaboration with YuppTV is poised to revolutionise the entertainment landscape for South Asian audiences.