Our Journey
2017
All About Music launched its debut edition in Mumbai with 650+ attendees and four regional preview city tours. The vision: to connect the dots across India’s fragmented music ecosystem. It featured iconic voices like Arijit Singh, Raftaar, Vishal Dadlani, Amit Trivedi, and Sunidhi Chauhan, setting the tone for a platform that brings together creators, executives, and entrepreneurs under one roof.
2017
All About Music launched its debut edition in Mumbai with 650+ attendees and four regional preview city tours. The vision: to connect the dots across India’s fragmented music ecosystem. It featured iconic voices like Arijit Singh, Raftaar, Vishal Dadlani, Amit Trivedi, and Sunidhi Chauhan, setting the tone for a platform that brings together creators, executives, and entrepreneurs under one roof.
2018 – 2019
The conference expanded its regional footprint to 11 cities, amplifying voices from every corner of India. Attendance grew to over 2,000 at the main Mumbai event. This phase introduced a wider lens—bringing together not only artists, labels but also key figures from the business and tech side of the industry. Industry leaders like Bhushan Kumar (T-Series), Shridhar Subramaniam (Sony Music), Devraj Sanyal (UMG), Priyanka Khimani and artists like DIVINE, Benny Dayal, Emiway Bantai, Mohit Chauhan joined the conversation, alongside international voices like Bob Lefsetz, Bob Ezrin, and Eric Baptiste to name a few.
2020 – 2021
In response to the global pandemic, AAM went fully virtual, reaching over 10,000 delegates from around the world. These editions continued to break ground with conversations around streaming, publishing, rights, and the future of music, featuring speakers such as Will Page, Ilaiyaraaja, Guru Randhawa and Scooter Braun. 13 regionally–focused spotlights were curated, each delving deep into the rich musical landscapes, cultural nuances, and industry dynamics of diverse territories.
2020 – 2021
In response to the global pandemic, AAM went fully virtual, reaching over 10,000 delegates from around the world. These editions continued to break ground with conversations around streaming, publishing, rights, and the future of music, featuring speakers such as Will Page, Ilaiyaraaja, Guru Randhawa and Scooter Braun. 13 regionally–focused spotlights were curated, each delving deep into the rich musical landscapes, cultural nuances, and industry dynamics of diverse territories.
2022 – 2024
The return to on-ground gatherings reignited the conference’s immersive experience. With 3,000+ attendees annually, the stage welcomed legends like Lyor Cohen (Youtube), A.R. Rahman, Imran Khan, Rockstar DSP, Shankar Mahadevan, Hanumankind, Raja Kumari, Badshah and more. Sessions explored cross-border collaborations, regional waves, and the creator economy in depth, continuing to shape narratives that influence the business of music in India.
2025
Now in its 9th edition, this year’s theme, Momentum, celebrates the rise of Indian music and its global relevance. As always, AAM remains India’s definitive B2B music conference, where leaders, innovators, and young creators meet to exchange ideas, build partnerships, and push boundaries.
Impact Highlights
- ₹16 lakh scholarship awarded to Sankalp Sachan at AAM 2023
- Showcase artists released new music post-conference, including Bhartiya Rail and Nai Jeena
- Deeti Shah and Anika Sureshkumar landed roles at Warner Music India and Azadi Records via the AAM Internship Program
- Steve Barakatt booked a performance at Royal Opera House through an AAM connection