Sweta Ojha is the Founder and Director of Bluprint Artists, with a career spanning hospitality, live entertainment, music, and artist management. She began her journey with Impresario Hospitality and bluFROG before moving to Sony Music India, gaining experience in building live experiences, understanding audiences, and managing high-pressure environments. She later worked closely with emerging independent artists, helping shape their positioning, teams, and career pathways. At Bluprint Artists, founded with Bhavya Anand and Dhruv Wadhwa, Sweta focuses on long-term artist building, combining vision, strategy, and partnership to create meaningful opportunities at the intersection of music, culture, and commerce.