Spek has built a career spanning artistry, music rights, publishing, and the business of emerging markets. Founder & CEO of PopArabia and ESMAA, and EVP International & Emerging Markets at Reservoir, he has played a key role in building a vertically integrated music ecosystem across MENA and South Asia. PopArabia now spans publishing, label services, distribution, sync, and rights management, with a catalogue of nearly 100,000 Arabic songs. He also oversees PopIndia, Reservoir’s Mumbai-based venture bringing the PopArabia model to South Asia. A former recording artist with Dream Warriors, Spek continues to release music while championing stronger music ecosystems across emerging markets.