PRESIDENT, TIMES GROUP
Sinha is an alumnus of IIT Kharagpur and IIM Ahmedabad. In a career spanning about 30 years, he had been a nuclear design engineer, a banker, strategy and marketing head of media and internet companies and an advertising strategist. Prior to McCann, Sinha had stints with Citibank, Zee, Ogilvy, Publicis and BBH.
Sivakumar Sundaram, President Revenue, The Times of India Group, said, “This is a pivotal role in this organisation and we were looking at someone to approach it strategically. The future lies in not just share of the market but the share of influence. In Partha, we found someone who has contextual familiarity and strategic clarity to be able to achieve that.”