Mayuri Gupta is a pivotal figure at EYP Creations, a leading Punjabi Talent Management Agency. With over 10 years of experience in events, artist management, marketing, and brands, she has successfully united talents, brands, and consumers through branded content and live experiences. EYP represents top artists like Jassie Gill, Babbal Rai, B Praak, Parmish Verma, Gurnazar, and Yuvraj Hans. EYP excels in Talent Management, Content Marketing, Brand Solutions, and Events, managing over 100 artists, promoting 3000+ songs, and organizing 450+ live shows. The agency has also formed 200+ brand partnerships and contributed to 50+ movies, TV shows, and web series.