Garishma Gandhi is Head of Business & Label Operations at Artiste First, with extensive experience across artist development, label strategy, music marketing, and commercial growth. She currently leads business and label operations for Artiste First, carrying forward the vision of Pentertainment 0075 by Badshah and II Music, while overseeing promotions and marketing for Oriyon Music, founded by Arijit Singh. Previously, she served as Assistant General Manager at T-Series, driving artist partnerships, music marketing, and business strategy. Garishma focuses on empowering artists without creative limitations and connecting their music with the right audiences through innovative marketing and strategic partnerships.