Eric Fritschi established Ansatz Music Group in 2021 to support artists in taking a non-traditional and comprehensive approach to their careers. The current artist roster includes SUPER-Hi, Petit Biscuit, Zimmer90, and Milky Chance. During his seven-year tenure at Mtheory Artist Partnerships, he led the global marketing strategy for independent artists, including Major Lazer, whose single "Lean On" reached 1 billion Spotify plays.