Alok Parande is the Founder of Scarecrow Talent, an artist management agency focused on building sustainable careers for India’s musical talent. Since 2023, Scarecrow Talent has evolved into a full-service company spanning A&R, live bookings, music consultancy, label partnerships, and concert production. Guided by its “All Art, All Heart” philosophy, the agency works with emerging artists and established names including Euphoria and Abhay Jodhpurkar. Alok’s approach combines artist development with strategic industry expertise, with a focus on building the right teams and creating strong foundations for artists to thrive in India’s evolving music ecosystem.