Taking Indian music to the world is about far more than selling tickets. It demands the right strategy, sustainable economics, and a deep understanding of how global audiences are built over time.
As the co-founder of When Chai Met Toast, Achyuth Jaigopal has helped transform the band into one of India's most successful independent exports, with international tours spanning the UK, Europe, the US, Australia, the Middle East, and Southeast Asia. Combining the perspective of an artist with a strong understanding of the business behind music, he brings a unique lens to what it takes to grow beyond borders.