Sabbas Joseph is a visionary in India's entertainment and event management industry; Founding Director of Wizcraft. With a background in journalism and a master's degree in political science, he has spearheaded iconic events like the Michael Jackson concert, the Global Citizen Festival with Coldplay, Jay Z, Demi Lovato; concerts of Zubin Mehta, Bon Jovi, Deep Purple, UB40, the celebrations of India’s 50 yrs and 75 yrs and the Millennium celebrations. He is renowned for his role in promoting Indian cinema through the International Indian Film Academy and the IIFA Awards, making him a leading figure in the field of unconventional media.