Paritosh Parmar, founder of ToTheCulture Media, hails from Mumbai and leads a trailblazing 360-degree agency renowned for its dynamic impact on urban culture. ToTheCulture Media excels in media and entertainment, creating memorable experiences across diverse formats and holding multiple Guinness World Records. The agency's expertise extends beyond events and culture marketing into artist management, production, and digital content creation, bridging the gap between communities, artists, and brands with innovation and significance.