Jay Patel is Procurement Category Manager – Experiential & Production at Diageo, with over eight years of experience across experiential marketing, sponsorship strategy, brand partnerships, and large-scale consumer experiences. His work focuses on building strategic partnerships, driving commercial value, and delivering impactful brand experiences across entertainment and premium consumer brands. With a strong understanding of both procurement and marketing, Jay brings together commercial strategy, creative thinking, and execution to develop partnerships and experiences that deliver meaningful value for brands and audiences.