Ajay Mehta is an Independent Consultant & Advisor – Media & Content with over 24 years of experience across integrated marketing, brand strategy, and content partnerships. As former Head – Branded Content & Creative Services at GroupM, he led content strategy and brand partnerships for GroupM India clients. His career spans leading organisations including WPP, Mindshare, Ogilvy, and Publicis India, where he has developed campaigns across FMCG, telecom, retail, finance, automotive, and technology. His work has been recognised by Cannes, WARC, Campaign Asia, Effies, and other industry platforms. Ajay focuses on creating meaningful consumer experiences while driving business value and growth.