Roochay Shukla brings over a decade of experience in music marketing, working at the intersection of global music, culture, and audience growth. With a Master’s in Music Business from Berklee Valencia, Roochay began his career at Sony Music India before joining and setting up Outdustry India. This year marked a special one has he bagged Social Samosa’s 40 Under 40 Class of 2025-26 award amongst a talented group of marketers and advertisers. His current role revolves around marketing and promoting an International roster, creator collaborations and onground activations to build impactful music campaigns and connect global artists with Indian audiences.