Rachna Panikker, currently serving as COO at Kommune, brings over 14 years of experience in culture marketing and leads an organization that has a significant impact on storytelling and the performing arts. She has consistently pursued excellence throughout her career, translating brand objectives and strategies into engaging experiences that resonate with audiences and drive business growth. In her previous roles as VP of Culture Marketing at Hyperlink Brand Solutions and General Manager at Oranjuice Entertainment, Rachna led high-performing teams to develop and implement innovative experiential marketing campaigns that support business goals and enhance brand perception. Her work in the entertainment sector encompasses strategic brand solutions, festivals, concerts, theatrical productions, musicals, and other lifestyle and culture-led events.