Prashant has workked extensively in various aspects of Content Monetization - starting right back almost 2 decades ago when Ringtones had started. He was also instrumental in launching CRBT in the country and making it successful.
He has been involved closely in the leading Indian music streaming services at various stages of his career, having worked extensively at senior positions in Airtel and Jio. His last stint was in Times Group, where AD revenues was the key driver. Music domain in India could definitely work towards expanding its revenues through AD revenues.