Few people have shaped India's independent music ecosystem from as many angles as Girish 'Bobby' Talwar. From playing bass with the band ZERO, co-founding OML, co-creating NH7 Weekender to leading live entertainment at BookMyShow and co-founding Weirdass with Vir Das, he has spent over two decades building the infrastructure that powers artists, communities, and culture. Today he runs Rebellion Management & Entertainment, working with artists, creators, labels, brands and international rights holders on music sync, licensing and brand partnerships. A qualified IP and corporate lawyer, Bobby has built one of India's most active sync operations,
With recent placements like Flipperachi's ""Fa9la"" in Dhurandhar, a sync that hit Billboard Arabia number one and set a Guinness World Record; DIVINE and AP Dhillon across Amazon Prime series; OneRepublic for Volkswagen, Diljit Dosanjh for Google, and A.R. Rahman for Levi's. Whether it is placing a song in a film, representing a catalogue for sync, or building a brand campaign around music, his focus is on turning music into long-term commercial value.