With experience across some of the world’s leading music platforms, including Apple Music, Amazon Music and now YouTube, Deepti heads Music & Podcast Content Strategy for YouTube and YouTube Music across APAC and MENA, spanning long-form, short-form, user-generated and emerging GenAI formats. Known for launching landmark music products and championing localisation at scale, Deepti's work consistently centers artists, creators and cultural context. A strong advocate for Asian and South Asian representation, she brings a deep strategic lens to how music and podcasts are experienced globally.