Aoneha Tagore has spent over two decades shaping how music is discovered, consumed, and remembered. Today, as the Founder of Collabor8, a brand consultancy built specifically for music artists, she helps artists build enduring brands by bringing together storytelling, long-term strategy, PR, social media, and audience development to create careers that last beyond viral moments. Her journey spans some of India's most influential music platforms, including Spotify India, MTV, MTV Beats, Vh1, 9XM, and radio, giving her a unique perspective on music discovery, fan behaviour, and the evolving relationship between artists and audiences.