Balakrishnan Balram brings over 20 years of experience across brand, experiential marketing, and live entertainment. As Head of Live Experiences Ecosystem at Nesco Events, he leads concerts, IPs, and artist management, driving large-format experiences and building scalable entertainment properties. In under a year, he helped grow Nesco’s flagship IP Rangilo Re by over 40% and has worked on shows featuring artists including Tiësto, Himesh Reshammiya, Russell Peters, and Radhika Das.