Bhakti Athavale is Senior Manager – Indian Music at the National Centre for the Performing Arts (NCPA), Mumbai, with over 11 years of experience across live entertainment, cultural programming, artist management, and audience development. At NCPA, she has delivered more than 700 concerts, festivals, and music-led initiatives across diverse genres, with work spanning programming, production, strategic partnerships, CSR, and talent development. Professionally trained in festival management through the South Asia Festival Academy and the Arts Leadership Programme at Adelaide Festival Centre, Australia, Bhakti focuses on developing sustainable music-led experiences and intellectual properties that connect artists, brands, venues, and audiences.