Sharan Behl is the Co-Founder of WMS Entertainment, with over 15 years of experience across experiential marketing, live event production, and artist touring. Founded with the vision of bringing leading international artists to India, WMS has grown under Sharan’s leadership alongside Akshat Kumar into a full-service experiential marketing and events agency. The company has worked with brands including Absolut, Jameson, Bacardi, Red Bull, Moët Hennessy, Diageo, Bira, and Budweiser, while co-launching major pan-India properties such as India Cocktail Week and Zamna Music Festival in India. Sharan continues to shape large-scale experiences at the intersection of music, brands, and culture.