Joojong Joe, the K-Pop Exec helping Blackpink make history. JJ, the former CEO of YG Entertainment USA, has worked with global icons like Psy, Bigbang, 2NE1, and Blackpink. Currently, he is the founder of Abrands Inc. and The Colors Artists Group. As a music and content expert who introduced Korean content to the US mainstream, he brings invaluable insights to the Indian music scene. JJ believes Indian music is the next big wave and is eager to support this movement.