Vinit Thakkar is the Managing Director at Sony Music Entertainment India. He has played a key role in major label signings with leading artists and is widely credited for his initiatives in building a culture and category for artist-centric music in India. These initiatives have positively impacted India’s pop music industry and the wider music ecosystem through the promotion and creation of culturally significant and commercially successful music. Before joining the music business, Vinit worked across banking, consumer non-durables, and a financial services start-up. On a personal front, Vinit is passionate about fitness and nutrition.