ASSOCIATE VICE PRESIDENT & HEAD - MTV BEATS
VIACOM18 MEDIA PVT. LTD.
Vikas Boni, the spearheading force behind MTV BEATS, the first 24/7 music channel from the house of MTV, is one of the most dynamic breed of young leaders in the music business. At MTV, he has led a gamut of diverse business roles in less than a decade which have ranged across talent acquisition, music licensing, monetization, programming and content development. He has been at the core of legacy shows like Coke Studio@MTV, MTV Unplugged & flagship reality TV shows on MTV for multiple seasons managing key business deals and annually 100+ artists. He launched MTV INDIES followed by MTV BEATS, which has registered a 160% viewership growth since inception and is home to the runaway hit shows around Bollywood & Music. In an industry which has been constantly innovating, Vikas continues to drive growth through his passion and acumen.