Associate Director - Music : Artists & Partnerships,
Been a part of the Music Industry for over 12+ years in various capacities, and as a Dj/producer (passion led) it has been 15+ years now. Prior to MX Takatak i was with Bytedance (Resso/TikTok/Helo) which was my first introduction to the workings of a short video platform and more. Prior to Bytedance i have had the chance to understand and work with a music label (Saregama)/ a premium English music channel (Vh1) /radio (Radio Indigo), and live venues to promote Independent Artists (The Humming Tree/Fandom). Currently i head the Artists & Partnerships for MX Takatak. We focus on building a music creator community and music discoverability along with promotions in-app & externally to help songs and Artists get the reach they deserve.