Sushil has made a significant impact in the media and entertainment industry over the past twenty years, with notable contributions at Sony Music, Rolling Stone, and Viacom. His expertise spans music and artist management, A&R, digital and content marketing, brand solutions, and live entertainment. In 2021, he established Stubborn Company, guiding young creative entrepreneurs to develop and grow their ventures. Sushil's influential role in shaping India's hip-hop subculture and his extensive network in the music industry position him as a leader in the field. Currently, he spearheads the 'India International Music Week' at the 'India Music Exchange', actively seeking talented artists for the IIMW 2025 showcases scheduled for February 2025 in Goa, India.