Sun Lee leads YouTube Music’s strategy and operations across Korea, Greater China, India, and South Asia. She has been recognized as one of Billboard's International Power Players in 2019, 2021, and 2022. Her innovative work includes pioneering initiatives such as the first global Shorts campaign with BTS, the first online paid concert with BLACKPINK, and the first non-U.S. YouTube Originals show featuring BIGBANG’s “Run BIGBANG Scout.” Before her current role, Sun was responsible for YouTube marketing across APAC and Google marketing in Korea.