Ritika Batta, Manager of Music Content Partnerships at YouTube, is a dynamic leader in the music industry. In her current role, she collaborates with major global players, local labels, and aggregators to enhance the local music scene and is leveraging the larger YouTube ecosystem to platform artists in India & globally. Before joining YouTube, Ritika made significant contributions at Amazon leading the Design team for India Advertising, and developing business for their India first initiative Amazon Easy. At Zomato, she held various roles, including Senior Manager of Operations and Area Sales Head, and played an integral part in the Central Sales Strategy Team.