Paul Smith is a titan in the intersection of entertainment and technology with over 25 years of global experience. As Managing Director of YouTube Music APAC, Paul leads YouTube’s music business across the dynamic Asia-Pacific region, spearheading strategic partnerships and nurturing relationships with artists, rights holders and industry stakeholders. Paul’s journey includes pivotal roles such as Global Head of International Licensing at Spotify, where he orchestrated the licensing of digital content from international rights holders, crucial to Spotify’s global expansion. With unparalleled expertise in music licensing, digital content strategy, and international business development, Paul continues to shape the future of music streaming and digital entertainment.