2020 Speakers2020_D2_P122020_D2_P13

PARTHO DASGUPTA
MANAGEMENT CONSULTANT & EX CEO, BARC

By August 12, 2020 August 16th, 2020 No Comments

PARTHO DASGUPTA

MANAGEMENT CONSULTANT & EX CEO, BARC

A General Management professional having leadership experience in diverse consumer industries and media management experience in print, television and out of home.

A keen observer of consumer, technology and media trends, Partho was the first CEO of BARC, the joint initiative of Broadcasters, Advertising agencies and Advertisers to develop a new Broadcast Audience Measurement system. His biggest achievements in this assignment was to start up operations from scratch, devising a unique funding model from banks, Multi stakeholder board management, Government and Regulatory management, most advanced technology architecture globally, including M2M and big data capabilities and finally reaching 3000 towns and villages across the country making the panel the largest in the world.

His larger career has been in Media and consumer industries where he did large and small start-up media projects. Partho has earlier led start-up teams and management teams of Times Now, Future Media, The Economic Times and Times Multimedia.

BARC is today the largest Audience Measurement panel company in the world, having expanded its sample and also introducing insight offerings in the areas of News, Sports, Music and Premium homes and OOH measurement as well. The company uses Big data tools and ML and AI for its product offerings

He was earlier in the leadership team of the country's largest Education company. He turned around the preschool business while leading the inorganic growth story in k12 schools. He also had an entrepreneurial stint where he cofounded a media company with colleagues. He also advised media start-ups and venture firms and their invested companies on brand and management strategies earlier.

Currently, the President of The Advertising Club and member of the Managing Committee of International Advertising Association, Partho is a speaker at multiple events and forums on media and consumer trends, including TEDx. He has also been in the Media and Entertainment committee of CII since 2004.

He has been the winner of several industry awards including Best CEO, Media person of the year and lately recognised as part of India’s top 100

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