Vinay Guwalani brings extensive experience in driving digital business, content licensing, and strategic partnerships in India. Vinay leads the Label and Artist Solutions business at Believe in India and South Asia, spearheading innovation in artist and label development. In 2022, he introduced a groundbreaking model for film music distribution, granting producers creative freedom while maximizing monetization. Vinay has played a pivotal role in growing Believe's business in India, now ranking among the top three in the digital music market. Previously, he established and expanded Zee Music's digital music business from the ground up, serving as Senior Vice-President and transforming it into one of India’s largest local music labels.