Yajinn Sharma works at the intersection of culture, strategy, and digital storytelling, building campaigns that connect brands and audiences. As COO & Co-Founder of Sociohub Media, he has worked across 200+ films and 2,500+ digital and meme marketing campaigns, partnering with brands including Colgate, The Coca-Cola Company, Sony Music, and Universal Music. His portfolio also includes campaigns for talent such as Kartik Aaryan and Purav Jha, as well as films including Awarapan 2 and Dhurandhar.