Gurpreet Bhasin has spent nearly two decades in digital media, helping shape India’s creator economy since long before it became mainstream. As Founder of Good Practice Media, he works across creators, artists, brands, music, and creator-led ventures. He has helped build the digital journeys of leading creators and artists, while also working with record labels and independent artists on content, distribution, audience development, and monetisation. With experience across Disney, Viacom18, and du telecom, Gurpreet brings a strong understanding of the business behind creators and culture.