Dhruv Patel is Senior Manager, Label Strategy & A&R at Universal Music India, with experience combining data insights, talent discovery, and music strategy. During his five years at Sony Music India, he played a key role in shaping the label’s contemporary soundscape, using data analytics alongside A&R to identify culturally impactful talent and music. His work contributed to the signing of “Bairan,” one of the year’s biggest Haryanvi pop blockbusters. At Universal Music India, Dhruv continues to focus on discovering distinctive sounds and artists that challenge conventions while driving meaningful growth through strategic A&R.