As India's music publishing ecosystem evolves, technology and data are becoming essential to ensuring songwriters and composers receive the recognition and value they deserve. Bhaskar Nair has been helping drive that transformation. As part of Engineering and Partnerships at YouTube Music APAC, Bhaskar works at the intersection of engineering, music publishing, and strategic partnerships, building the infrastructure that helps creators thrive. Drawing on his background in startups and technology, he focuses on developing tools, partnerships, and systems that create greater opportunities for songwriters, composers, and rights holders in a rapidly evolving music ecosystem.