Arkaprava Ray, also known as Arko, is the Head of Marketing Strategy, Brand Partnerships, Experiential and Content Marketing at HSBC India. With over 16 years of experience, he has led impactful campaigns, created IPs like HSBC StarStruck and GoGreen Cyclothon, and driven global associations with artists such as Ed Sheeran, Dua Lipa, and Arijit Singh. He was also instrumental in signing Virat Kohli as HSBC’s global ambassador, building strong brand recall for HSBC in India.