Shilpa has over 15 years of experience in the digital music business and currently heads the Artist Services Business for Believe in India and South Asia. In this role, she has expanded the client base and boosted revenue through innovative marketing and business strategies. Notable achievements in her career include relaunching Lucky Ali, driving success for Sanju Rathod and MC Stan, and developing Indo-Canadian artists Jassa Dhillon and Gur Sidhu into prominent brands. Shilpa's expertise in identifying new talent, and implementing cutting-edge marketing strategies has established her as a disruptor, risk-taker, and innovator in artist partnerships and development in the Indian music industry.