VIVEK RAINA
GENERAL MANAGER, BELIEVE INDIA
With a career spanning over 16 years in the business of music, primarily focus in field of digital music, music distribution channels, marketing, and artist services. From experiencing the first digital music revolution on mobile in India, back in the early 2000 to being part of the pioneering batch of digital and mobile music industry in India since 2004, core objectives have always been to create viable businesses and establish brands that would help to differentiate, define and grow in sector. Before starting with the operations for Believe India in 2013, have been associated with companies like Soundbuzz/Motorola, Mahindra Comviva, Idea Cellular leading in setting up the music verticals , before spending a good amount of time with Infibeam, learning extensively about the e-commerce industry.
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