Soumini Sridhara Paul
Hungama Digital Media, Entertainment Private Limited
Soumini Sridhara Paul is a versatile, end - to - end, strategic brand custodian and business development expert having experience of building start-ups within an organization from inception involving product development, content partnerships, acquisition expertise, brand building, content ideation, project operations and revenue within the Web2.0 space and now entering the Web3.0 space for NFTs and Metaverse leading content and partnerships with production houses, record labels, celeb talent and platform developers.
Soumini Sridhara Paul is responsible for multiple verticals in Hungama including Hungama Artist Aloud, a talent and independent content platform, Hungama Kids, a platform for kids across age groups, Hungama YouTube and the recently launched Web 3.0 initiative, HeftyVerse.
Launched in January 2010, Soumini has spearheaded the set-up of Hungama Artist Aloud, South Asia’s premier digital platform for established and new talent with independent audio and video content. She also launched and continues to build Hungama Kids, an OTT platform for Kids from 0 - 18yrs as well as parents. She prides in being able to build both of these unique and niche platforms with a dedicated team.
Soumini is also Head of Operations and Content Development other channels on YouTube including Bollwyood Hungama, Artist Aloud and multiple regional channels for Hungama. Additionally, she also leads special content creation and event IP projects for Hungama including brand solutions and CSR initiatives. She has over 2 decades of experience in the entertainment industry including television and digital media across music, talent, animation, fiction and non-fiction categories, with exposure to the global market. She has also received 3 Woman Leader Awards between 2018 and 2021.
She has over 25 years’ experience including Channel [v] with Bollywood, Independent and International talent, Universal Music with album launches and promotions and artist relations as well as being a Pop Artist and then running her own Artist Management outfit for 6 years managing Shankar-Ehsaan-Loy (for PR), Sowmya Raoh (Full management), Euphoria (Album contract) and many more.
As a hobby, Soumini has been dabbling into writing for the last 7 years and Disha The Challenge is her first ever-published work through Partridge. She has several authored articles to her credit on established publications where she expresses her thoughts about the industry. She started her artistic stint as a singer almost 25 years back but chose to work in other aspects of the industry to build something that would change the face of talent and independent content space.