DIRECTOR & COO, RED FM
Nisha has been steering brand Red for over a decade, where she has been instrumental in scaling Red from a three-station network to a 68 station network. She has focussed on creating brands out of raw talents who embarked on the Red FM journey during the scale-up phase, and today some of them like Malishka, Raunac, etc are brands in their own right.
With a pulse on the radio audience, Nisha has taken certain thought leadership stance within the radio category, by introducing storytelling based non-music radio programming like Ek Kahani Aisi Bhi and the Podcast hours. When radio category had an over-reliance on Bollywood/Film music, Nisha took the initiative of launching Red Indies that paved the way for non-film music to become a part of red on-air programming.
She is also a member of the core committee at the FICCI Radio Forum since 2008 & Senior VP with AROI (Association of Radio Operators for India)
She is a Chevening scholar and has also won the prestigious ‘Business Leader of the Year’ by Dadasaheb Phalke’ and Impact ’50 Most Influential Women in India’.VIEW ALL SPEAKERS