2020 Speakers2020_D2_P10

KRANTI GADA
COO, SHEMAROO ENTERTAINMENT

By August 4, 2020 August 16th, 2020 No Comments

KRANTI GADA

COO, SHEMAROO ENTERTAINMENT

As Chief Operating Officer, Shemaroo Entertainment Limited, Kranti heads the revenue function of the company and leads the strategic business initiatives. She is also responsible for controlling diverse business operations and oversees functioning of key verticals like digital media, domestic and international business.

Kranti joined Shemaroo in 2006 after a successful stint in marketing at Pepsi Co. Under her leadership, Shemaroo has successfully set up the mobile business in India, became one of the early adopters of YouTube for monetization of its content, embraced and adopted the digital outlook and incubated the company’s expansion into the Direct to Home (DTH) segment.

In her current role, Kranti has been instrumental in launching the new businesses for the company - launch of ShemarooMe (in India and the US), Shemaroo Devices vertical and expansion in various international territories.

A business postgraduate from NMIMS, Mumbai, Kranti has been recognized as a leader in the M&E space. Recently she was awarded BW (Business World) Disrupt 40 under 40 and was also named amongst the most influential women in the Indian Media, Marketing and Advertising space under the '50 Most Influential Women in Indian Media, Marketing & Advertising, 2019'.

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