Sony Music Entertainment India Pvt. Ltd
Anand Srinivasan leads the Streaming business for Sony Music in India. With nearly two decades of experience in the Music Industry, Anand has an in-depth knowledge of Music Marketing, Promotions, Artist Relations, Label Management, Partner Management, Music Programming.….and everything that encompasses the music business.
Anand has been instrumental in establishing international artists like Coldplay, Katy Perry, Ariana Grande, The Weeknd, Halsey, David Guetta, Billie Eilish and many others in India. His forte has been in achieving major streaming success across labels, genres, and repertoires.
Above all, it is the artists that he cares most deeply about, and his only passion has always been to take their songs far and wide.
When he is not marketing music or promoting an artist, he mixes his love for travel and music by attending music festivals in cities across India and the world.